Ad Retargeting: How to Follow Your Prospects Everywhere Online
In this week’s training you’ll learn how to set up an advertising retargeting campaign with AdRoll.com to follow your prospects everywhere online who visit your website to improve lead conversion.
Here are a few key points we covered in this training:
3:30 The conversion rate on a website
5:30 Determining your marketing budget
8:00 The basics of AdRoll
12:15 Creating an ad campaign in AdRoll
14:00 Google display network
17:00 Measuring the results of a retargeting campaign
18:50 Requirements for uploading an ad
20:00 Using code from SmartPixel for the website to install a cookie on someone’s computer
22:00 Goole Analytics for measuring visitor conversion rate
24:30 Google Adwords to rank #1 vs. #3, cost per click and cost per lead
28:00 Paying for the uses of retargeting
31:00 Setting a budget for your ad retargeting
35:15 The order of building a business
39:00 Mobile ads and having ads on Facebook
45:00 Cleaning up a database
Watch past trainings:
=ABOUT VYRAL MARKETING=
EDUCATE YOUR CONTACTS. MAKE SALES.
Vyral Marketing helps market your passion and expertise with web video to grow your business.
We interview you on a HD webcam once a month to record 2 short educational video tips, then we market them to your customer and prospect database by email and social media to help you increase referrals, repeat business, boost retention, and achieve expert positioning.
It takes 30 minutes a month of your time; we do all the work for you – video editing, article writing, email marketing, social marketing, etc.
To learn more, visit us online at http://www.getvyral.com or call 1-800-323-9974 for a complimentary marketing consultation.
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