Email Marketing to Increase Profits


In this episode of The School of Internet Marketing podcast the school’s founder, James Martell, talks with Alec Beglarian, Founder of RedCappi, an email marketing firm, on the topic of just that — email marketing. Founded in 2011, RedCappi is an easy do-it-yourself email marketing software on the web.

Alec is just your average, forward-thinking marketing guy from Los Angeles. In this episode he sits down with James to discuss using this proven strategy to increase customer engagement, boost sales by keeping existing customers coming back.

The Move from Traditional to Internet Advertising

Tune in to hear James describe how the internet has thrown a real monkey wrench into traditional forms of advertising, including print ads in local newspapers and radio ads. As he describes, the shift to internet marketing has left some retailers a little baffled.

If you are a business owner who is comfortable with traditional advertising but have no idea where to start when it comes to internet methods, such as email marketing, then you will not want to miss hearing Alec’s tips and advice, which include things like:

– How to avoid getting lost despite all the options
– How to be where your customers are on the internet
– How to determine what business would benefit best from email marketing

You know firsthand how busy you are if you running a business online. Tune in to hear Alec describe how to reach out to the people who want to do business with you for a greater chance of increasing your bottom line. As he points out, email marketing is easy, inexpensive, and something you can do yourself!

The Sooner You Start, the Better It Is for Your Business

Take half an hour to listen to the entire episode. In addition to the points above, listen to James share how email marketing has had a positive influence on a business in his own hometown of White Rock, BC! Alec agrees that this is the perfect example, and you will not want to miss hearing his steps for how to do the same for your own business.

You can learn more about RedCappi by visiting the link above or clicking here to check out their facebook page. And to learn more about The School of Internet Marketing click here to visit our website now!

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