Closed Loop Marketing: Tracking Marketing to Business Growth – Capterra Webinar

Did you know that 70% of CEOs say they’ve lost trust in marketing’s ability to deliver business growth? As you can tell, it’s more important than ever to prove the ROI on your marketing campaigns. But with all the numbers to keep track of, which metrics should you (and your CEO) focus on, and which can you forget about?

Watch this recorded version of Capterra’s software vendor webinar to learn:
• How to easily track where your leads come from
• Which metrics matter most for B2B marketers
• How to “close the loop” on your reporting to determine which channels drive real results

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