What are Email Marketing Automation Campaigns?

Email Marketing Automation: http://corp.wishpond.com/email-marketing-automation/

These email campaigns consist of a series of timed personalized emails sent to people after they take an action, such as completing a signup form on your landing page.

It’s one of most successful ways to convert your leads into sales.

The key to a great campaign is to sell your products or services indirectly. The emails themselves should provide free content that is valuable to your leads, and ties in with something you sell – such as providing a home exercise routine to alleviate back pain along with a coupon for a discounted back massage.

By sending an email every 3-7 seven days, you keep your leads engaged and create dozens of soft-sell opportunities to convert the sale.

Email Marketing Automation: http://corp.wishpond.com/email-marketing-automation/

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